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SANDISK, maker of the world’s 2nd finest-providing mp3 participant (guiding Apple’s iPod) has started out a different anti-iPod advertising campaign. You'll be able to examine it in detail right here:

Listed here’s the hoopla within a nutshell. SanDisk is claimed being porting Rockbox, an open-source OS for electronic audio gamers (which supports 横断幕 a variety of mp3 devices), onto its common e200 mp3 participant. To provide the matter to community consciousness, SanDisk has commenced releasing the just before-stated anti-iPod advertisements within an attempt to blatantly attack its arch-nemesis, Apple.

The adverts depict graffiti-like illlustrations created to resemble posters for an underground groundbreaking motion. A single displays a monkey sporting the iPod earbuds with the line “Are you an iChimp?”, and An additional is of a man strung up in white iPod cables similar to a marionette, with the text: “Have you come to be an iPuppet?”

Okay, all right. Mp3 competition is fierce- I get it. SanDisk really wants to Engage in tough- fine by me. So far as I’m concerned, open supply is sweet stuff, and there’s without doubt in my intellect that SanDisk helps make a great solution. Competition is sweet for capitalism and The customer. I’m not in this article to tout the technical prowess of one geek gadget around A further.

What I'll touch upon, on the other hand, is the character on the advertisements by themselves. I took 1 evaluate these things And that i’ll inform you at the moment that I’m not heading to modify from iPod to e200. You already know why? Simply because being an iPod consumer, I sense like I’m staying insulted. Hey, I’m not an advanced male so I received’t go into The complete nitty-gritty of “Apple makes you do this-and-that blah blah blah and it only operates with iTunes blah blah blah.”

I plug the iPod into my Computer system and the damn matter performs. That’s why I utilize it.

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For my part, SanDisk’s entire “innovative” advertisement strategy, however provocative, is ultimately misguided. For one thing, SanDisk gained’t earn me about by insulting me and evaluating me to the monkey, puppet, sheep, or another sort of farm animal. Next, SanDisk’s ads also evoke a political edge, which is not sensible. For greater or for worse, individuals purchase iPods mainly because they Wish to, not as they’re pressured to. In addition, Apple makes it possible for its products and solutions to stand on their own advantage and they hardly ever insult folks for not using them. Although Apple has poked enjoyable at PCs in their own individual Online and TV strategies, it’s a far cry from SanDisk’s “Are you currently an iPuppet?” tactic.

Maybe I’m an iPod user who’s taking this complete issue somewhat as well personally. But When the e200 and Rockbox are so excellent, which I’m positive They're, possibly SanDisk really should just notify us why and Enable the men and women determine.

For all of SanDisk’s anti-iPod energy, Apple could very easily fireplace back again and say SanDisk is still #2, and 2nd spot is the 1st loser. Even if it’s legitimate, It will be insulting, ideal?