SANDISK, maker of the world’s 2nd finest-promoting mp3 participant (behind Apple’s iPod) has started off a fresh anti-iPod advertising and marketing marketing campaign. You can examine it intimately listed here:
Below’s the hoopla within a nutshell. SanDisk is alleged for being porting http://www.thefreedictionary.com/横断幕 Rockbox, an open-resource OS for electronic tunes players (which supports many alternative mp3 gadgets), on to its well-liked e200 mp3 player. To deliver the matter to community consciousness, SanDisk has began releasing the prior to-pointed out anti-iPod advertisements within an try and blatantly assault its arch-nemesis, Apple.
The advertisements depict graffiti-like illlustrations produced to resemble posters for an underground revolutionary movement. 1 shows a monkey sporting the iPod earbuds with the road “Are you presently an iChimp?”, and A different is of a man strung up in white iPod cables like a marionette, While using the textual content: “Have you turn into an iPuppet?”
All right, all right. Mp3 competition is intense- I get it. SanDisk would like to Participate in tough- great by me. As far as I’m concerned, open up source is sweet things, and there’s undoubtedly in my intellect that SanDisk will make a very good item. Competition is sweet for capitalism and The patron. I’m not right here to tout the specialized prowess of one geek gadget more than An additional.
What I will touch upon, nevertheless, is the nature from the advertisements them selves. I took a single have a look at these items and I’ll show you right this moment that I’m not heading to modify from iPod to e200. You realize why? Due to the fact as an iPod person, I truly feel like I’m becoming insulted. Hey, I’m not an advanced man so I won’t go into The full nitty-gritty of “Apple will make you try this-and-that blah blah blah and it only is effective with iTunes blah blah blah.”
I plug the iPod into my Personal computer along with the damn factor operates. That’s why I utilize it.
For my part, SanDisk’s entire “revolutionary” advert strategy, nonetheless provocative, is finally misguided. For one thing, SanDisk received’t acquire me about by insulting me and comparing me into a monkey, puppet, sheep, or almost every other sort of farm animal. Secondly, SanDisk’s ads also evoke a political edge, which is not sensible. For much better or for worse, people today obtain iPods mainly because they WANT TO, not since they’re compelled to. Additionally, Apple enables its items to stand by themselves advantage and so they hardly ever insult folks for not using them. While Apple has poked exciting at PCs in their very own Net and television campaigns, it’s a significantly cry from SanDisk’s “Are you currently バナースタンド an iPuppet?” technique.
Potentially I’m an iPod person who’s using this full detail just a little much too personally. But if the e200 and Rockbox are so good, which I’m certain They may be, it's possible SanDisk must just notify us why and Enable the persons come to a decision.
For all of SanDisk’s anti-iPod hard work, Apple could quickly fireplace again and say SanDisk remains to be #2, and 2nd area is the initial loser. Whether or not it’s correct, It will be insulting, proper?