SANDISK, maker of the entire world’s 2nd very best-offering mp3 participant (at the rear of Apple’s iPod) has started out a whole new anti-iPod advertising campaign. You can read about it in detail in this article:
In this article’s the hoopla in a very nutshell. SanDisk is said being porting Rockbox, an open up-resource OS for digital music gamers (which supports numerous mp3 devices), onto its well-liked e200 mp3 participant. To provide the matter to public consciousness, SanDisk has begun releasing the before-mentioned anti-iPod advertisements within an attempt to blatantly attack its arch-nemesis, Apple.
The adverts depict graffiti-like illlustrations manufactured to resemble posters for an underground groundbreaking motion. One particular exhibits a monkey sporting the iPod earbuds with the road “Will you be an iChimp?”, and An additional is of a guy strung up in white iPod cables similar to a marionette, With all the text: “Have you ever turn out to be an iPuppet?”
Okay, ok. Mp3 competition is intense- I get it. SanDisk wishes to Engage in tough- wonderful by me. In terms of I’m anxious, open up resource is good stuff, and there’s no doubt in my thoughts that SanDisk helps make a superb product or service. Level of competition is sweet for 横断幕 capitalism and the consumer. I’m not in this article to tout the specialized prowess of one geek gadget more than Yet another.
What I'll touch upon, on the other hand, is the nature of the advertisements by themselves. I took a person examine these things And that i’ll inform you at this moment that I’m not going to modify from iPod to e200. You are aware of why? Mainly because as an iPod consumer, I truly feel like I’m becoming insulted. Hey, I’m not an advanced male so I received’t go into The entire nitty-gritty of “Apple would make you do that-and-that blah blah blah and it only is effective with iTunes blah blah blah.”
I plug the iPod into my Computer system plus the damn factor works. That’s why I use it.
For my part, SanDisk’s total “innovative” advertisement solution, nonetheless provocative, is eventually misguided. For one thing, SanDisk gained’t win me in excess of by insulting me and evaluating me to the monkey, puppet, sheep, or almost every other style of farm animal. Secondly, SanDisk’s adverts also http://query.nytimes.com/search/sitesearch/?action=click&contentCollection®ion=TopBar&WT.nav=searchWidget&module=SearchSubmit&pgtype=Homepage#/横断幕 evoke a political edge, which is not sensible. For better or for even worse, people today obtain iPods mainly because they WANT TO, not given that they’re pressured to. On top of that, Apple enables its products to face by themselves benefit plus they under no circumstances insult people for not making use of them. Although Apple has poked entertaining at PCs in their own individual World-wide-web and television campaigns, it’s a significantly cry from SanDisk’s “Are you presently an iPuppet?” approach.
Potentially I’m an iPod consumer who’s taking this complete issue slightly too personally. But When the e200 and Rockbox are so fantastic, which I’m certain These are, probably SanDisk really should just inform us why and Permit the individuals decide.
For all of SanDisk’s anti-iPod effort and hard work, Apple could simply fireplace back and say SanDisk remains #two, and 2nd area is the very first loser. Whether or not it’s genuine, it would be insulting, ideal?