SANDISK, maker of the globe’s 2nd finest-advertising mp3 player (driving Apple’s iPod) has started out a fresh anti-iPod promoting campaign. You are able to examine it in detail in this article:
In this article’s the hoopla inside of a nutshell. SanDisk is claimed being porting Rockbox, an open up-resource OS for electronic music players (which supports numerous mp3 gadgets), onto its well known e200 mp3 participant. To convey the make http://query.nytimes.com/search/sitesearch/?action=click&contentCollection®ion=TopBar&WT.nav=searchWidget&module=SearchSubmit&pgtype=Homepage#/横断幕 any difference to public consciousness, SanDisk has started releasing the right before-outlined anti-iPod adverts within an attempt to blatantly assault its arch-nemesis, Apple.
The advertisements depict graffiti-like illlustrations built to resemble posters for an underground groundbreaking movement. A single displays a monkey sporting the iPod earbuds with the line “Have you been an iChimp?”, and An additional is of a guy strung up in white iPod 横断幕 cables like a marionette, Together with the text: “Have you turn out to be an iPuppet?”
Ok, ok. Mp3 Competitors is intense- I get it. SanDisk wants to Engage in rough- high-quality by me. So far as I’m involved, open up source is good things, and there’s little doubt in my mind that SanDisk tends to make a very good product or service. Competition is nice for capitalism and the consumer. I’m not right here to tout the complex prowess of 1 geek gadget more than A further.
What I'll comment on, on the other hand, is the nature in the adverts them selves. I took one look at these items and I’ll show you right now that I’m not going to switch from iPod to e200. You already know why? Mainly because as an iPod user, I come to feel like I’m being insulted. Hey, I’m not a complicated dude so I gained’t go into The full nitty-gritty of “Apple tends to make you try this-and-that blah blah blah and it only will work with iTunes blah blah blah.”
I plug the iPod into my Personal computer as well as the damn detail will work. That’s why I utilize it.
In my opinion, SanDisk’s entire “innovative” ad method, nevertheless provocative, is eventually misguided. For another thing, SanDisk won’t earn me more than by insulting me and evaluating me to your monkey, puppet, sheep, or almost every other type of farm animal. Next, SanDisk’s advertisements also evoke a political edge, which is mindless. For much better or for worse, individuals invest in iPods since they Choose to, not as they’re compelled to. Additionally, Apple enables its items to face on their own merit and they by no means insult individuals for not applying them. Even though Apple has poked exciting at PCs in their own personal Web and television strategies, it’s a considerably cry from SanDisk’s “Have you been an iPuppet?” technique.
Probably I’m an iPod person who’s getting this entire matter a little bit way too Individually. But In case the e200 and Rockbox are so excellent, which I’m certain they are, it's possible SanDisk must just explain to us why and Permit the individuals determine.
For all of SanDisk’s anti-iPod energy, Apple could quickly fire again and say SanDisk remains to be #2, and 2nd spot is the primary loser. Although it’s accurate, It will be insulting, proper?