SANDISK, maker of the world’s 2nd finest-advertising mp3 participant (guiding Apple’s iPod) has started a completely new anti-iPod advertising and marketing campaign. You could examine it in detail here:
Here’s the hoopla inside a nutshell. SanDisk is claimed to be porting Rockbox, an open up-resource OS for digital audio players (which supports a number of mp3 products), onto its well known e200 mp3 player. To convey the make a difference to general public consciousness, SanDisk has begun releasing the ahead of-stated anti-iPod ads in an try to blatantly assault its arch-nemesis, Apple.
The advertisements depict graffiti-like illlustrations built to resemble posters for an underground revolutionary motion. One exhibits a monkey sporting the iPod earbuds with the line “Are you an iChimp?”, and A further is of a guy strung up in white iPod cables just like a marionette, While using the textual content: “Have you ever become an iPuppet?”
Ok, okay. Mp3 Opposition is intense- I get it. SanDisk wants to Perform rough- great by me. In terms of I’m concerned, open source is good stuff, and there’s undoubtedly in my intellect that SanDisk would make a very good product or service. Levels of competition is sweet for capitalism and The patron. I’m not right here to tout the specialized prowess of 1 geek gadget above One more.
What I'll touch upon, even so, is the nature on the advertisements by themselves. I took a person have a look at this stuff and I’ll tell you right this moment that I’m not likely to のぼり switch from iPod to e200. You already know why? Mainly because as an iPod user, I feel like I’m getting insulted. Hey, I’m not a complicated dude so I received’t go into The complete nitty-gritty of “Apple would make you do that-and-that blah blah blah and it only will work with iTunes blah blah blah.”
I plug the iPod into my Laptop or computer and the damn factor will work. That’s why I utilize it.
In my view, SanDisk’s entire “groundbreaking” ad tactic, even so provocative, is eventually misguided. For one thing, SanDisk received’t get me above by insulting me and evaluating me to a monkey, puppet, sheep, or some other style of farm animal. Next, SanDisk’s advertisements also evoke a political edge, which is not sensible. For far better or for worse, men and women purchase iPods given that they Choose to, not because they’re compelled to. On top of that, Apple permits its goods to face by themselves merit and so they hardly ever insult men and women for not employing them. While Apple has poked exciting at PCs in their own individual Net and television strategies, it’s a significantly cry from SanDisk’s “Will you be an iPuppet?” strategy.
Maybe I’m an iPod person who’s using this complete detail a bit also Individually. But In the event the e200 and Rockbox are so great, which I’m positive They can be, possibly SanDisk should really just tell us why and Enable the people today come to a decision.
For all of SanDisk’s anti-iPod effort, Apple could simply fire back again and say SanDisk is still #2, and 2nd location is the first loser. Although it’s genuine, It could be insulting, appropriate?