SANDISK, maker of the entire world’s 2nd greatest-marketing mp3 player (driving Apple’s iPod) has started out a new anti-iPod promotion campaign. It is possible to read about it in detail listed here:
Below’s the hoopla inside of a nutshell. SanDisk is alleged to become porting Rockbox, an open-supply OS for digital music gamers (which supports many various mp3 products), onto its popular e200 mp3 player. To carry the matter to public consciousness, SanDisk has commenced releasing the prior to-stated anti-iPod advertisements in an make an effort to 垂れ幕 blatantly attack its arch-nemesis, Apple.
The ads depict graffiti-like illlustrations built to resemble posters for an underground groundbreaking movement. A person demonstrates a monkey sporting the iPod earbuds with the road “Have you been an iChimp?”, and A different is of a guy strung up in white iPod cables like a marionette, with the text: “Have you ever develop into an iPuppet?”
All right, okay. Mp3 Levels of competition is intense- I get it. SanDisk hopes to Participate in tough- good by me. As far as I’m involved, open up source is good stuff, and there’s without a doubt in my intellect that SanDisk helps make a good products. Competition is good for capitalism and the consumer. I’m not listed here to tout the specialized prowess of 1 geek gadget in excess of An additional.
What I'll touch upon, having said that, is the nature of the advertisements by themselves. I took a single have a look at this stuff and I’ll tell you right now which i’m not heading to change from iPod to e200. You understand why? Because being an iPod person, I truly feel like I’m remaining insulted. Hey, I’m not a sophisticated person so I won’t go into the whole nitty-gritty of “Apple can make you try this-and-that blah blah blah and it only is effective with iTunes blah blah blah.”
I plug the iPod into my Computer system as well as the damn factor functions. That’s why I utilize it.
For my part, SanDisk’s total “revolutionary” ad solution, on the other hand provocative, is in the end misguided. For something, SanDisk won’t gain me over by insulting me and evaluating me to your monkey, puppet, sheep, or some other sort of farm animal. Next, SanDisk’s ads also evoke a political edge, which is senseless. For much better or for even worse, persons get iPods because they WANT TO, not simply because they’re compelled to. Also, Apple allows its items to face on their own merit they usually in no way insult men and women for not using them. Although Apple has poked fun at PCs in their very own World-wide-web and TV strategies, it’s a significantly cry from SanDisk’s “Will you be an iPuppet?” solution.
Perhaps I’m an iPod consumer who’s taking this whole factor slightly as well Individually. But In the event the e200 and Rockbox are so terrific, which I’m certain They can be, maybe SanDisk should really just convey to us why and Enable the individuals decide.
For all of SanDisk’s anti-iPod hard work, Apple could very easily fireplace back and say SanDisk continues to be #two, and 2nd area is the primary loser. Even if it’s true, It might be insulting, proper?