SANDISK, maker of the whole world’s 2nd very best-marketing mp3 participant (powering Apple’s iPod) has started off a different anti-iPod advertising and marketing marketing campaign. You can examine it intimately right here:
Below’s the hoopla inside of a nutshell. SanDisk is alleged to become porting Rockbox, an open up-supply OS for digital tunes players (which supports numerous mp3 units), onto its well known e200 mp3 participant. To provide the issue to community consciousness, SanDisk has started releasing the just before-pointed out anti-iPod advertisements in an try and blatantly assault its arch-nemesis, Apple.
The advertisements depict graffiti-like illlustrations built to resemble posters for an underground innovative motion. A single displays a monkey sporting the iPod earbuds with the road “Will you be an iChimp?”, and another is of a man strung up in white iPod cables similar to a marionette, Together with the textual content: “Have you ever turn out to be an iPuppet?”
Alright, alright. Mp3 Opposition is intense- I get it. SanDisk wishes to play tough- wonderful by me. As far as I’m anxious, open source is sweet stuff, and there’s without doubt in my brain that SanDisk can make a great product. Level of competition is sweet for capitalism and The patron. I’m not right here to tout the specialized prowess of 1 geek gadget around A different.
What I will touch upon, having said that, is the nature on the ads them selves. I took a person evaluate these things and I’ll tell you right this moment that I’m not going to modify from iPod to e200. You are aware of why? Because as an iPod person, I truly feel like I’m currently being insulted. Hey, I’m not a complicated man so I gained’t go into The complete nitty-gritty of “Apple can make you do that-and-that blah blah blah and it only performs with iTunes blah blah blah.”
I plug the iPod into my computer and the damn detail performs. That’s why I use it.
For my part, SanDisk’s total “revolutionary” advert tactic, however provocative, is ultimately misguided. For something, SanDisk gained’t acquire me over by insulting me and comparing me to some monkey, puppet, sheep, or some other sort of farm animal. Secondly, SanDisk’s advertisements also evoke a political edge, which is senseless. For much better or for worse, folks acquire iPods as they Desire to, not as they’re pressured to. In addition, Apple permits its goods to face on their own benefit plus they in no way insult men and women for not employing them. Despite the fact that Apple has poked fun at PCs in their particular World wide web and 応援幕 television strategies, it’s a considerably cry from SanDisk’s “Will you be an iPuppet?” method.
Maybe I’m an iPod consumer who’s taking this whole point slightly far too Individually. But In the event the e200 and Rockbox are so good, which I’m positive They are really, possibly SanDisk should really just tell us why and Permit the persons determine.
For all of SanDisk’s anti-iPod exertion, Apple could effortlessly hearth back again and say SanDisk is still #two, and 2nd position is the primary loser. Even though it’s legitimate, It will be insulting, proper?