SANDISK, maker of the globe’s 2nd ideal-selling mp3 player (behind Apple’s iPod) has begun a completely new anti-iPod promotion marketing campaign. You are able to examine it intimately in this article:
Right here’s the hoopla in a very nutshell. SanDisk is said for being porting Rockbox, an open up-source OS for digital tunes gamers (which supports a number of mp3 products), onto its well-known e200 mp3 participant. To deliver the make a difference to community consciousness, SanDisk has begun releasing the just before-outlined anti-iPod advertisements in an try to blatantly attack its arch-nemesis, Apple.
The adverts depict graffiti-like illlustrations designed to resemble posters for an underground groundbreaking motion. A person demonstrates a monkey sporting the iPod earbuds with the line “Will you be an iChimp?”, and Yet another is of a man strung タペストリー up in white iPod cables similar to a marionette, Together with the text: “Have you ever become an iPuppet?”
All right, okay. Mp3 Competitors is intense- I get it. SanDisk wants to Engage in rough- wonderful by me. As far as I’m involved, open up source is good things, and there’s little question in my brain that SanDisk makes a great product. Competitiveness is sweet for capitalism and The customer. I’m not listed here to tout the complex prowess of 1 geek gadget above A further.
What I'll touch upon, nevertheless, is the character of your advertisements by themselves. I took one particular check out these things and I’ll let you know right this moment that I’m not going to change from iPod to e200. You know why? Simply because being an iPod person, I really feel like I’m currently being insulted. Hey, I’m not a complicated dude so I won’t go into The entire nitty-gritty of “Apple tends to make you do this-and-that blah blah blah and it only functions with iTunes blah blah blah.”
I plug the iPod into my Computer system along with the damn thing performs. That’s why I utilize it.
For my part, SanDisk’s total “innovative” advert tactic, on the other hand provocative, is eventually misguided. For one thing, SanDisk won’t win me in excess of by insulting me and evaluating me into a monkey, puppet, sheep, or every other style of farm animal. Secondly, SanDisk’s ads also evoke a political edge, which is unnecessary. For much better or for even worse, persons invest in iPods as they Desire to, not given that they’re pressured to. Moreover, Apple permits its goods to face by themselves benefit plus they hardly ever insult persons for not making use of them. Despite the fact that Apple has poked entertaining at PCs in their own personal World-wide-web and TV campaigns, it’s a much cry from SanDisk’s “Are you presently an iPuppet?” approach.
Possibly I’m an iPod person who’s taking this complete detail just a little too Individually. But Should the e200 and Rockbox are so good, which I’m absolutely sure they are, perhaps SanDisk ought to just tell us why and Allow the people come to a decision.
For all of SanDisk’s anti-iPod work, Apple could simply fire back and say SanDisk remains to be #two, and 2nd spot is the 1st loser. Although it’s legitimate, It might be insulting, appropriate?