SANDISK, maker of the globe’s 2nd finest-offering mp3 player (powering Apple’s iPod) has started off a new anti-iPod promoting campaign. You'll be able to read about it intimately in this article:
In this article’s the hoopla within a nutshell. SanDisk is claimed for being porting Rockbox, an open-supply OS バナースタンド for digital new music players (which supports many different mp3 gadgets), onto its preferred e200 mp3 participant. To provide the issue to community consciousness, SanDisk has begun releasing the prior to-stated anti-iPod ads within an attempt to blatantly assault its arch-nemesis, Apple.
The advertisements depict graffiti-like illlustrations built to resemble posters for an underground innovative motion. 1 displays a monkey sporting the iPod earbuds with the line “Will you be an iChimp?”, and A further is of a man strung up in white iPod cables just like a marionette, While using the textual content: “Have you ever develop into an iPuppet?”
Okay, okay. Mp3 Levels of competition is fierce- I get it. SanDisk would like to Perform tough- good by me. In terms of I’m worried, open resource is nice stuff, and there’s little question in my brain that SanDisk helps make an excellent products. Level of competition is good for capitalism and The customer. I’m not below to tout the complex prowess of 1 geek gadget in excess of One more.
What I will comment on, nevertheless, is the character with the adverts themselves. I took one have a look at these items and I’ll let you know at the moment which i’m not heading to switch from iPod to e200. You know why? Simply because being an iPod person, I come to feel like I’m being insulted. Hey, I’m not a complicated man so I gained’t go into The full nitty-gritty of “Apple will make you try this-and-that blah blah blah and it only performs with iTunes blah blah blah.”
I plug the iPod into my Personal computer and the damn detail functions. That’s why I utilize it.
In my opinion, SanDisk’s full “groundbreaking” advert method, nevertheless provocative, is eventually misguided. For one thing, SanDisk gained’t win me more than by insulting me and comparing me into a monkey, puppet, sheep, or any other sort of farm animal. Secondly, SanDisk’s advertisements also evoke a political edge, which is unnecessary. For better or for even worse, people today acquire iPods since they Choose to, not because they’re forced to. On top of that, Apple permits its merchandise to stand on their own merit and they under no circumstances insult folks for not working with them. Despite the fact that Apple has poked enjoyable at PCs in their own individual World wide web and television campaigns, it’s a significantly cry from SanDisk’s “Are you an iPuppet?” solution.
Probably I’m an iPod user who’s getting this whole factor slightly far too Individually. But In case the e200 and Rockbox are so good, which I’m guaranteed They can be, possibly SanDisk really should just tell us why and Allow the people today choose.
For all of SanDisk’s anti-iPod effort, Apple could simply fire again and say SanDisk remains #two, and 2nd position is the 1st loser. Even though it’s correct, It could be insulting, right?
