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SANDISK, maker of the whole world’s 2nd best-offering mp3 player (at the rear of Apple’s iPod) has begun a different anti-iPod marketing campaign. You can examine it intimately right here:

Below’s the hoopla in the nutshell. SanDisk is said for being porting Rockbox, an open-resource OS for digital tunes players (which supports many alternative mp3 units), onto its preferred e200 mp3 player. To provide the matter to community consciousness, SanDisk has started releasing the before-mentioned anti-iPod ads within an try to blatantly assault its arch-nemesis, Apple.

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The adverts depict graffiti-like illlustrations manufactured to resemble posters for an underground innovative motion. One particular demonstrates a monkey sporting the iPod earbuds with the road “Will you be an iChimp?”, and A different is of a man strung up in white iPod cables like a marionette, with the textual content: “Have you ever turn into an iPuppet?”

Ok, ok. Mp3 Levels of competition is intense- I get it. SanDisk desires to Participate in tough- great by me. So far as I’m anxious, open supply is good stuff, and there’s undoubtedly in my thoughts that SanDisk makes a great product. Competitiveness is sweet for capitalism and The patron. I’m not right here to tout the technical prowess of one geek gadget above A different.

What I'll comment on, nonetheless, is the character from the adverts by themselves. I took a single examine these things and I’ll tell you right now that I’m not heading to change from iPod to e200. You are aware of why? Since as an iPod consumer, I really feel like I’m becoming insulted. Hey, I’m not a sophisticated person so I received’t go into The complete nitty-gritty of “Apple helps make you make this happen-and-that blah blah blah and it only is effective with iTunes blah blah blah.”

I plug the iPod into my Personal computer along with the damn factor is effective. That’s why I use it.

In my opinion, SanDisk’s total “innovative” advertisement solution, having said that provocative, is eventually misguided. For one thing, SanDisk received’t win me over by insulting me and comparing me to the monkey, puppet, sheep, or some other kind of farm animal. Secondly, SanDisk’s advertisements also evoke a political edge, which is mindless. For much better or for even worse, folks purchase iPods mainly because they Desire to, not given that they’re pressured to. Moreover, Apple lets its items to stand by themselves advantage and they hardly ever insult persons for not applying them. Despite the fact that Apple has poked entertaining at PCs in their particular Web and TV campaigns, it’s a much cry from SanDisk’s “Have you been an iPuppet?” solution.

Potentially I’m an iPod person who’s having this complete matter a little bit far too Individually. But タペストリー if the e200 and Rockbox are so wonderful, which I’m sure These are, possibly SanDisk really should just explain to us why and Permit the men and women make a decision.

For all of SanDisk’s anti-iPod exertion, Apple could effortlessly fire again and say SanDisk remains #two, and 2nd spot is the 1st loser. Although it’s correct, It will be insulting, appropriate?