SANDISK, maker of the earth’s 2nd very best-offering mp3 player (behind Apple’s iPod) has commenced a new anti-iPod advertising campaign. You may examine it in detail in this article:
In this article’s the hoopla in the nutshell. SanDisk is claimed to generally be porting Rockbox, an open-source OS for electronic music players (which supports numerous mp3 devices), on to its well known e200 mp3 participant. To convey the make any difference to general public consciousness, SanDisk has started releasing the prior to-talked about anti-iPod adverts within an try to blatantly attack its arch-nemesis, Apple.
The adverts depict graffiti-like illlustrations made to resemble posters for an underground groundbreaking movement. One demonstrates a monkey sporting the iPod earbuds with the line “Have you been an iChimp?”, and One more is of a guy strung up in white iPod cables like a marionette, With all the text: “Have you turn out to be an iPuppet?”
Okay, okay. Mp3 Levels of competition is intense- I get it. SanDisk really wants to Engage in rough- fantastic by me. In terms of I’m concerned, open source is sweet stuff, and there’s no doubt in my intellect that SanDisk will make an excellent item. Competition is good for capitalism and The patron. I’m not below to tout the technical prowess of one geek gadget about One more.
What I will comment on, even so, is the character on the adverts by themselves. I took 1 look at these things and I’ll show you at this moment which i’m not heading to change from iPod to e200. You know why? Mainly because being an iPod user, I experience like I’m currently being insulted. Hey, I’m not a sophisticated man so I received’t go into the whole nitty-gritty of “Apple makes you do this-and-that blah blah blah and it only works with iTunes blah blah blah.”
I plug the iPod into my Personal computer along with the damn issue is effective. That’s why I utilize it.
In my opinion, SanDisk’s whole “revolutionary” advertisement tactic, nonetheless provocative, is ultimately misguided. For one thing, SanDisk received’t earn me about by insulting me and evaluating me to some monkey, puppet, sheep, or some other form of farm animal. Secondly, SanDisk’s adverts also evoke a political edge, which is senseless. For greater or for worse, men and women acquire iPods because they Wish to, not given that they’re pressured to. Additionally, Apple makes it possible for its products to face by themselves benefit they usually never insult individuals for not employing them. Though Apple has poked entertaining at PCs in their own internet and TV strategies, it’s a significantly cry from SanDisk’s “Do you think you're an iPuppet?” strategy.
Possibly I’m an iPod person who’s getting this complete matter slightly as well Individually. But In the event the e200 and Rockbox are so great, which I’m guaranteed They are really, it's possible SanDisk should just inform us why and Enable the folks decide.
For all of SanDisk’s anti-iPod effort, Apple could easily fire again and say SanDisk is still #2, and 2nd put is the 懸垂幕 first loser. Even when it’s true, It might be insulting, proper?