SANDISK, maker of the globe’s 2nd very best-marketing mp3 participant (powering Apple’s iPod) has begun a fresh anti-iPod promoting marketing campaign. You could examine it in detail in this article:
Listed here’s the hoopla in a nutshell. SanDisk is said to generally be porting Rockbox, an open-supply OS for digital tunes gamers (which supports many alternative mp3 products), onto its well-known e200 mp3 participant. To carry the make any difference to community consciousness, SanDisk has started releasing the in advance of-described anti-iPod advertisements in an attempt to blatantly assault its arch-nemesis, Apple.
The ads depict graffiti-like illlustrations made to resemble posters for an underground innovative motion. One particular shows a monkey sporting the iPod earbuds with the line “Are you presently an iChimp?”, and another is of a guy strung up in white iPod cables similar to a marionette, Along with the textual content: “Have you ever turn into an iPuppet?”
All right, ok. Mp3 Level of competition is fierce- I get it. SanDisk desires to Enjoy rough- fine by me. As far as I’m anxious, open supply is sweet things, and there’s without a doubt in my thoughts that SanDisk tends to make a fantastic item. Levels of competition is good for capitalism and The customer. I’m not right here to tout the technical prowess of one geek gadget in excess of A further.
What I will comment on, on the other hand, is the character from the adverts on their own. I took a person evaluate this stuff and I’ll show you right now which i’m not going to change from iPod to e200. You know why? Simply because being an iPod consumer, I experience like I’m becoming insulted. Hey, I’m not an advanced dude so I won’t go into The full nitty-gritty of “Apple will make you try this-and-that blah blah blah and it only operates with iTunes blah blah blah.”
I plug the iPod into my Personal computer 横断幕 as well as damn issue performs. That’s why I utilize it.
In my opinion, SanDisk’s full “groundbreaking” ad method, even so provocative, is eventually misguided. For one thing, SanDisk received’t earn me around by insulting me and evaluating me to a monkey, puppet, sheep, or any other style of farm animal. Next, SanDisk’s ads also evoke a political edge, which is mindless. For greater or for worse, people invest in iPods since they WANT TO, not as they’re pressured to. Also, Apple will allow its merchandise to stand by themselves advantage and so they by no means insult individuals for not using them. Although Apple has poked enjoyment at PCs in their own individual Web and television strategies, it’s a much cry from SanDisk’s “Are you currently an iPuppet?” solution.
Perhaps I’m an iPod consumer who’s having this complete point a bit too personally. But In the event the e200 and Rockbox are so terrific, which I’m positive They can be, possibly SanDisk ought to just notify us why and Enable the men and women choose.
For all of SanDisk’s anti-iPod energy, Apple could conveniently fire back again and say SanDisk remains #two, and 2nd put is the main loser. Even when it’s legitimate, It might be insulting, correct?