SANDISK, maker of the whole world’s 2nd finest-providing mp3 player (driving Apple’s iPod) has begun a different anti-iPod advertising and marketing marketing campaign. You could read about it intimately in this article:
Below’s the hoopla within a nutshell. SanDisk is said to generally be porting Rockbox, an open-supply OS for digital music players (which supports a number of mp3 devices), onto its well-liked e200 mp3 participant. To carry the make a difference to public consciousness, SanDisk has started releasing the in advance of-described anti-iPod ads within an try to blatantly assault its arch-nemesis, Apple.
The adverts depict graffiti-like illlustrations manufactured to resemble posters for an underground revolutionary movement. A person reveals a monkey sporting the iPod earbuds with the road “Are you an iChimp?”, and One more is of a man strung up in white iPod cables just like a marionette, With all the textual content: “Have you ever come to be an iPuppet?”
Okay, alright. Mp3 Levels of competition is intense- I get it. SanDisk wants to Enjoy tough- fantastic by me. So far as I’m concerned, open source is sweet stuff, and there’s little doubt in my head that SanDisk makes a good solution. Competitors is sweet for capitalism and the consumer. I’m not below to tout the technical prowess of one geek gadget over A further.
What I'll touch upon, however, is the nature in the ads themselves. I took just one examine these items And that i’ll let you know right now which i’m not going to modify from iPod to e200. You understand why? Since being an iPod person, I come to feel like I’m becoming insulted. Hey, I’m not an advanced man so I won’t go into The entire nitty-gritty of “Apple would make you make this happen-and-that blah blah blah and it only is effective with iTunes blah blah blah.”
I plug the iPod into my Laptop along with the damn point works. That’s why I utilize it.
For my part, SanDisk’s total “revolutionary” advert solution, however provocative, is in the long run misguided. For another thing, SanDisk received’t win me more than by insulting me and evaluating me to some monkey, puppet, sheep, or every other form of farm animal. Secondly, SanDisk’s ads also evoke a political edge, which is not sensible. For superior or for worse, individuals get iPods as they Would like to, not mainly because they’re compelled to. Additionally, Apple enables its solutions to face by themselves benefit and they in no way insult people for not making use of them. Despite the fact that Apple has poked entertaining at PCs in their own personal Net and TV strategies, it’s a much cry from SanDisk’s “Will you be an iPuppet?” method.
Probably I’m an iPod user who’s using this whole point a bit much too Individually. But If your e200 and Rockbox are so excellent, which I’m 応援幕 certain They are really, possibly SanDisk should really just tell us why and Allow the folks make your mind up.
For all of SanDisk’s anti-iPod effort, Apple could effortlessly hearth back again and say SanDisk remains #2, and 2nd spot is the main loser. Although it’s true, It might be insulting, correct?