SANDISK, maker of the planet’s 2nd finest-promoting mp3 participant (guiding Apple’s iPod) has started off a brand new anti-iPod advertising campaign. You are able to examine it intimately below:
Right here’s the hoopla inside of a nutshell. SanDisk is said to be porting Rockbox, an open-source OS for electronic new music players (which supports a variety of mp3 products), onto its popular e200 mp3 player. To carry the matter to community consciousness, SanDisk has began releasing the before-mentioned anti-iPod ads in an make an effort to blatantly assault its arch-nemesis, Apple.
The adverts depict graffiti-like illlustrations manufactured to resemble posters for an underground groundbreaking motion. 1 shows a monkey sporting the iPod earbuds with the line “Are you presently an iChimp?”, and An additional is of a guy strung up in white iPod cables like a marionette, Together with the textual content: “Have you turn out to be an iPuppet?”
Okay, alright. Mp3 Competitiveness is intense- I get it. SanDisk wishes to Engage in rough- high-quality by me. So far as I’m involved, open up resource is good things, and there’s without doubt in my brain that SanDisk tends to make a great merchandise. Opposition is nice for capitalism and The patron. I’m not below to tout the complex prowess of one geek gadget more than A further.
What I'll touch upon, having said that, is the character on the ads them selves. I took a person have http://www.bbc.co.uk/search?q=横断幕 a look at these items and I’ll let you know at this time that I’m not likely to modify from iPod to e200. You realize why? Since as an iPod person, I really feel like I’m staying insulted. Hey, 応援幕 I’m not a sophisticated person so I gained’t go into the whole nitty-gritty of “Apple will make you try this-and-that blah blah blah and it only operates with iTunes blah blah blah.”
I plug the iPod into my Computer system as well as damn matter works. That’s why I utilize it.
In my view, SanDisk’s total “groundbreaking” advert method, on the other hand provocative, is ultimately misguided. For another thing, SanDisk won’t win me over by insulting me and evaluating me to some monkey, puppet, sheep, or another form of farm animal. Secondly, SanDisk’s advertisements also evoke a political edge, which is senseless. For improved or for worse, persons purchase iPods simply because they WANT TO, not simply because they’re pressured to. Moreover, Apple enables its merchandise to face by themselves merit and so they never ever insult people for not using them. Although Apple has poked entertaining at PCs in their own World wide web and television campaigns, it’s a significantly cry from SanDisk’s “Have you been an iPuppet?” tactic.
Probably I’m an iPod consumer who’s having this whole factor a bit way too Individually. But If your e200 and Rockbox are so terrific, which I’m sure They're, possibly SanDisk must just explain to us why and Permit the people today determine.
For all of SanDisk’s anti-iPod work, Apple could effortlessly fireplace back again and say SanDisk remains to be #two, and 2nd spot is the first loser. Even if it’s accurate, It could be insulting, proper?