SANDISK, maker of the world’s 2nd most effective-selling mp3 participant (guiding Apple’s iPod) has started out a fresh anti-iPod promoting campaign. You could examine it intimately right here:
Here’s the hoopla within a nutshell. SanDisk is claimed to be porting Rockbox, an open up-source OS for electronic audio gamers (which supports many different mp3 devices), onto its preferred e200 mp3 participant. To provide the make any difference to public consciousness, SanDisk has started out releasing the prior to-outlined anti-iPod ads within an make an effort to blatantly attack its arch-nemesis, Apple.
The advertisements depict graffiti-like illlustrations made to resemble posters for an underground innovative movement. One shows a monkey sporting the iPod earbuds with the road “Are you currently an iChimp?”, and One more is of a man strung up in white iPod cables similar to a marionette, With all the textual content: “Have you turn into an iPuppet?”
Ok, alright. Mp3 Competitiveness is fierce- I 応援幕 get it. SanDisk hopes to Participate in tough- high-quality by me. In terms of I’m involved, open up source is nice stuff, and there’s little question in my thoughts that SanDisk can make a superb product. Competitiveness is sweet for capitalism and The buyer. I’m not listed here to tout the specialized prowess of 1 geek gadget more than A further.
What I'll comment on, on the other hand, is the nature of the ads them selves. I took one particular have a look at these items and I’ll show you at the moment which i’m not going to switch from iPod to e200. You realize why? Since as an iPod user, I experience like I’m currently being insulted. Hey, I’m not a complicated man so I received’t go into The full nitty-gritty of “Apple can make you make this happen-and-that blah blah blah and it only operates with iTunes blah blah blah.”
I plug the iPod into my Laptop or computer and the damn point performs. That’s why I use it.
In my opinion, SanDisk’s entire “revolutionary” advertisement technique, having said that provocative, is in the long run misguided. For something, SanDisk gained’t earn me more than by insulting me and evaluating me to the monkey, puppet, sheep, or any other sort of farm animal. Secondly, SanDisk’s ads also evoke a political edge, which makes no sense. For superior or for even worse, people today invest in iPods because they Need to, not given that they’re pressured to. In addition, Apple will allow its goods to face on their own advantage and so they by no means insult individuals for not applying them. Even though Apple has poked pleasurable at PCs in their unique internet and television campaigns, it’s a far cry from SanDisk’s “Do you think you're an iPuppet?” approach.
Perhaps I’m an iPod person who’s getting this entire factor somewhat too Individually. But If your e200 and Rockbox are so fantastic, which I’m positive They're, probably SanDisk should really just inform us why and Permit the persons determine.
For all of SanDisk’s anti-iPod exertion, Apple could very easily fire back and say SanDisk remains to be #two, and 2nd area is the main loser. Even though it’s accurate, It will be insulting, correct?